THE AI PLAYBOOK

Use AI for everyday ad tasks.

Build a prompt to sort search terms, plan an ad test, or review campaign results.

01 / GOOGLE SEARCH

Sort search terms by intent

Bring your offer, target buyer, and a redacted search terms export.

Get a review queue for irrelevant, mixed, and high-intent queries.

Verify each proposed negative against your positive keywords and adjacent offers.

Read the walkthrough ↗

02 / PAID SOCIAL

Draft a creative test

Bring an audience, one customer problem, and your strongest proof.

Get three angles, a hypothesis, and a way to judge the winner.

Verify the claims and keep a consistent landing page and measurement window.

03 / REPORTING

Explain what changed in performance

Bring two comparable periods with spend, outcomes, and a change log.

Get a summary of what moved and questions to investigate.

Verify the calculations, check sales follow-up lag, and separate observations from hypotheses.

04 / INTERACTIVE TEMPLATE

Build a prompt for your business

Pick a task, add a few details, and copy the prompt into your AI assistant.

Use anonymized or aggregate information. Review the prompt before pasting it elsewhere.