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FREE MARKETING TOOLS

Marketing tools.

Research ads, compare sites, and plan your campaigns.

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Is your ad account leaking money?

Answer 8 questions about your Google, Meta or LinkedIn ads. Get a score, the 3 most likely leaks and the first fix for each.

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Research tools.

Each tool opens on its provider’s site in a new tab.

Meta Ad LibraryFind ads on Facebook and Instagram Google TrendsCompare search interest over time Website auditCheck page speed with PageSpeed Insights Competitor benchmarkCompare traffic estimates with Similarweb

More tools to try

LinkedIn Ad LibrarySee what B2B advertisers are running TikTok Top AdsBrowse high-performing TikTok creatives Ahrefs Keyword GeneratorFind keyword ideas and related questions Google Rich Results TestCheck a page’s eligibility for rich results WAVE AccessibilityFind accessibility issues on a page

Campaign calculators.

Audit checklist

01 / MEDIA BUYING TOOL

Lead quality calculator

Compare your cost per lead with your cost per qualified lead.

Use numbers from the same date range. Enter pending leads separately to see how many reviewed leads qualified.

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Paid media budget planner

Estimate the clicks and budget needed to reach your lead target.

This estimate assumes your click cost and conversion rates stay the same.

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Break-even ROAS calculator

Enter what an order brings in and what it costs to fulfill. See how much you can spend on ads per order before losing money.

Include shipping subsidies, processing fees, and expected return costs where relevant. This excludes fixed overhead.

04 / MEDIA BUYING TOOL

Campaign URL builder

Add a source, medium, and campaign name to your landing page link.

Use stable naming conventions. Keep customer names, emails, and other private data out of tracking links.