001 / NOVEMBER 2026 BRIEFING
Before you give automation more room
Where Google and Meta are widening ad delivery, and what to measure before you let them.
Check where ChatGPT Ads Manager is available
OpenAI maintains a country availability list for advertisers. Buying an ad is separate from appearing in a ChatGPT answer.
What to check Look up your market and decide which outcome would justify a limited test before moving budget.
OpenAI’s availability listGoogle explains how sites can appear in AI search
Google’s guidance says the usual Search eligibility and SEO fundamentals apply to AI Overviews and AI Mode.
What to check Find out whether buyers’ questions have useful answers on pages that Google can crawl and index.
Google’s site guidanceMeta clarifies where placement controls are changing
Some objectives are losing ad-set placement exclusions as Meta shifts certain controls to account level. Check the settings available for your campaign objective before duplicating a structure that relies on exclusions.
What to do Audit the reasons behind each exclusion and compare placements using the outcome you can verify.
Jon Loomer’s updateSequenced events give advertisers another way to define a qualified lead
Jon Loomer reported on using a sequence of website events to describe a higher-intent action. Availability and eligibility should be checked in your account.
What to do Map a sequence you can validate and compare it with the qualification status sales actually uses.
Jon Loomer’s breakdownGoogle expands AI Max testing and planning controls
Google announced more flexibility for experiments involving brand or location controls, and additional ways to test budget and bidding targets.
What to do Choose one campaign with a stable baseline and compare qualified leads after the sales review window has passed.
Google’s announcement