SERVICES
Ad management and ad creation.
Ad management and ad creation on Google, Meta and LinkedIn for any business that advertises online. Results are measured in customers and qualified leads, not clicks.
01 / SCOPE
What is included?
Ad management
Setup and ongoing optimization of Google, Meta and LinkedIn campaigns. Budgets, bids, audiences and search terms are judged by the customers and qualified leads they bring in, not only by cost per click.
Ad creation
Ad copy and creative made for each platform, written around one offer and one landing page, so the ad and the page make the same promise.
Tracking and reporting
Conversion tracking set up to count customers, qualified leads and sales, with reporting that shows what each one costs.
02 / PROCESS
How does it work?
Review the account
Campaign structure, tracking, the landing page, and what counts as a customer or a qualified lead.
Set one target
Choose one business outcome and one way to measure it, such as cost per customer, before spend changes.
Run and report
Launch, test and optimize against that target, with reporting that ties spend to customers.
03 / WHO IT IS FOR
Which businesses is it for?
Any business that gets customers through online ads, or plans to: online stores, local and service businesses, software companies, B2B and B2C, plus marketing agencies and content creators. A sales team or CRM that records which leads became customers helps, and if tracking is missing, setting it up is part of the work.
Not ready for a full engagement? Start with the free 2-minute ad account check. A paid media audit then reviews one ad account and returns prioritized findings and a 30-day test plan.
04 / HOW TO START
- Send a summary of what you sell, where you advertise and what you want to improve.
- The scope, requirements and fee are confirmed before any work begins.
Share a summary only. Keep account access and customer-level data out of the form and out of WhatsApp.
05 / FAQ
Common questions.
What is ad management?
Ad management is the setup, monitoring and ongoing optimization of paid campaigns on platforms such as Google, Meta and LinkedIn. It covers budgets, bids, audiences, keywords and tracking, with the goal of getting more customers or qualified leads from the same spend.
What does ad creation include?
Ad creation covers the copy and creative for each platform, written around one offer and one landing page, so the ad and the page make the same promise.
Which businesses can use these services?
Any business that wants customers from online ads: online stores, local and service businesses, software companies, B2B and B2C. Tracking can be set up as part of the work if it is missing.
Which ad platforms are covered?
Google Ads, Meta Ads (Facebook and Instagram) and LinkedIn Ads.
What is a paid media audit?
A paid media audit is a review of one Google Ads or Meta Ads account. It shows what the spend is returning and what to fix first, and it includes a 30-day test plan.
How much do the services cost?
The scope, requirements and fee are confirmed before any work begins. Send a summary of what you sell, where you advertise and what you want to improve to get started.