Paid media support for marketing agencies.
Agencies run into the same limits: too few hands on media buying, creative that lags behind, and client accounts with unreliable tracking. Account audits, ad management, ad creation and tracking setup on Google, Meta and LinkedIn, scoped before work begins.
Free check · 2 minutes · no sign-up
Where agency paid media gets stuck.
Capacity peaks
New clients arrive faster than hires. Accounts get less attention exactly when onboarding needs the most.
Inherited accounts
Accounts taken over from other agencies come with messy structure and conversions that count the wrong thing. A structured audit shows what to keep and what to fix first.
Reports that do not match the client's books
Platform numbers and client sales rarely agree. Reporting tied to the client's own orders and leads builds trust and ends the argument.
What the work covers.
Ad management, ad creation and tracking on Google, Meta and LinkedIn, shaped around marketing agencies.
Account audits
One client account reviewed, with prioritized findings and a 30-day test plan. Scope and fee are confirmed before any work begins. See the paid media audit.
Management and creation
Campaign setup and optimization, or ad creative for specific clients and platforms, as an extension of the agency team. How the work is shared with the client is agreed during scoping.
Tracking that counts
Conversion tracking and reporting that count the same things in every account, so results compare across clients and match what the client sees in their own sales.
What to standardize.
- Conversion definition
- One written definition per client of what counts as a customer or a qualified lead.
- Cost per customer or qualified lead
- The headline number clients care about, shown next to platform metrics.
- Reporting match rate
- The gap between platform-reported and client-reported conversions.
- Spend pacing
- Spend against plan, to catch over and under-delivery early.
- Test log
- What was tested, what happened and what was decided.
Common leaks and the first fix.
Each account counts conversions differently
First fix. Write one conversion definition per client and set up tracking to match it.
Reporting on clicks and impressions
First fix. Report cost per customer or qualified lead first, with platform metrics as supporting detail.
Creative as the bottleneck
First fix. Plan creative in batches around one offer each, with a testing plan agreed up front.
Changes without a test plan
First fix. Log the hypothesis, the change and the result, so decisions build on evidence and the client sees why.
Common questions.
What can an agency hand over?
Audits of single accounts, setup and ongoing optimization for selected clients, ad creative for specific platforms, and tracking setup. Scope, requirements and fee are confirmed before any work begins.
Is the paid media audit useful for client onboarding?
Yes. It reviews one Google Ads or Meta Ads account and returns prioritized findings and a 30-day test plan, which gives the account a plan from day one.
Which platforms are covered?
Google Ads, Meta Ads and LinkedIn Ads.
How do agency engagements start?
With a short message describing the client, the platforms, the spend level and the problem. Scope and fee are confirmed before any work begins.
Other industries.
Not sure where the ad budget goes?
Two minutes. Free. No sign-up, and the answers never leave the browser.
Prefer to talk it through?
Message Charbel on WhatsApp.