How to test AI Max on a B2B Search campaign
Run a controlled test to see whether automation brings more of the leads you actually want.
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What your search terms say about lead quality
Separate buyer intent from research and consumer traffic before you change bids or budgets.
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How to measure what a qualified lead really costs
Connect ad spend to what sales accepts and see which campaign deserves the next dollar.
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Use a small worked example to compare the next dollar with the average you see today.
Read the guideUse AI to review search terms without losing control
Build a repeatable review workflow with an input template and a human approval step.
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